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This is our blog about competetion diferentiating articles of which some are our very own and some are republished from our partner companies. 

Predictive Analytics

What it is and why it matters?
Let predictive analytics drive your business 

Predictive analytics is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. The goal is to go beyond knowing what has happened to providing a best assessment of what will happen in the future.

Why Is Predictive Analytics Important?

Organizations are turning to predictive analytics to increase their bottom line and